Victory Martial Arts was in need of evolving their online and in-school brand identity after over 25 years of being in business. Consisting of over 47 schools and hundreds of students, Victory had an established brand within the Martial Arts community, but were looking to expand that brand reputation online and in their schools.VISIT WEBSITE
The entire marketing initiative began with the formation of new mantra - “What’s your Victory?” This call to action unified the 47 schools and hundreds of students to one shared vision. Despite their shared
pursuit of Martial Arts, each student had their own reason for joining and capturing that was the essence for the overall marketing initiative.
Prior to Victory partnering with us, their online presence was fragmented. Our
first initiative was to create a digital hub where users can research, locate, and pay for Victory classes in one sitting. Our focus was to make the mobile experience as seamless
as the desktop.
Young and old. New and experienced. Showcasing the many faces within Victory Martial Arts was part of the brand-building initiative. All we had to do was point a camera and try not to get punched or kicked in the face.
“One size fits all” may be good for most businesses, but Victory created a variety of programs for every demographic. Because the needs of children in California are different from the needs of seniors in Florida, we created numerous landing pages and assets for people searching for specific programs in their areas.
That’s multiple demographics, and numerous states, pointing them to 47 different schools … We won’t do the math for you, but it was a lot.
If a picture is worth a thousand words, how much is a video worth? Capturing the Masters and students was the forefront of our media strategy to showcase Victory to the masses.
We didn’t even have to do much - we just asked them to do something cool for the camera …
Connecting with current and potential students was the highest priority. #MYVICTORY became more than just a hashtag - it was a rallying cry for Masters and students to share why they do what they do.