EVOLVING VICTORY MARTIAL ARTS
INTO A COMPLETE ECOSYSTEM
EVOLVING VICTORY MARTIAL ARTS
INTO A COMPLETE ECOSYSTEM


Brand Evolution

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THE VICTORY DIFFERENCE

Victory Martial Arts was in need of evolving their online and in-school brand identity after over 25 years of being in business. Consisting of over 47 schools and hundreds of students, Victory had an established brand within the Martial Arts community, but were looking to expand that brand reputation online and in their schools.

VISIT WEBSITE

WHAT’S YOUR VICTORY?

The entire marketing initiative began with the formation of new mantra - “What’s your Victory?” This call to action unified the 47 schools and hundreds of students to one shared vision. Despite their shared
pursuit of Martial Arts, each student had their own reason for joining and capturing that was the essence for the overall marketing initiative.

EVOLVING VICTORY’S DIGITAL PRESENCE
FOR A DIGITAL AUDIENCE

Prior to Victory partnering with us, their online presence was fragmented. Our
first initiative was to create a digital hub where users can research, locate, and pay for Victory classes in one sitting. Our focus was to make the mobile experience as seamless
as the desktop.

BRINGING THE EXPERIENCE
ONLINE & ON-THE-GO

Victory Martial Arts

THE FACES OF VICTORY

Young and old. New and experienced. Showcasing the many faces within Victory Martial Arts was part of the brand-building initiative. All we had to do was point a camera and try not to get punched or kicked in the face.



STRATEGIC MESSAGING TO
BRING VICTORY TO THE MASSES
STRATEGIC MESSAGING
TO BRING VICTORY
TO THE MASSES

“One size fits all” may be good for most businesses, but Victory created a variety of programs for every demographic. Because the needs of children in California are different from the needs of seniors in Florida, we created numerous landing pages and assets for people searching for specific programs in their areas.

That’s multiple demographics, and numerous states, pointing them to 47 different schools … We won’t do the math for you, but it was a lot.

NO STUNTMEN OR STUNTWOMEN
REQUIRED FOR THIS VIDEO SHOOT
NO STUNTMEN OR STUNTWOMEN REQUIRED FOR THIS VIDEO SHOOT

If a picture is worth a thousand words, how much is a video worth? Capturing the Masters and students was the forefront of our media strategy to showcase Victory to the masses.

We didn’t even have to do much - we just asked them to do something cool for the camera …

#MYVICTORY

Connecting with current and potential students was the highest priority. #MYVICTORY became more than just a hashtag - it was a rallying cry for Masters and students to share why they do what they do.

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