From a wellness brand
to a lifestyle movementFrom a
wellness brand
to a lifestyle movement
Full Service Marketing
60 SECONDS PER WEEK.
NO PAIN. ALL GAIN.
It’s not a gym, diet, supplement, pharmaceutical drug or a medical treatment. OsteoStrong is a biohack that helps strengthen the foundation of your body – the skeletal system. The brand is uniquely known for its proprietary Spectrum machines which help to improve bone health.
VISIT WEBSITE
THE ULTIMATE BIOHACK
With little to no competitors in their industry, multiple global franchise locations, and public figures like Tony Robbins acting as a brand ambassador, OsteoStrong was uniquely positioned as a leader in bone health. Looking to expand beyond their existing client base, Pulse Creative was tapped to bring their brand to the next level,
introducing them to a younger and more active crowd. From revamping their brand identity and messaging to strategizing a new digital experience, OsteoStrong’s perception changed instantly – going from simply bone experts to a lifestyle destination for biohackers looking for that extra edge against their competition.
2012
2018
Strong bones, stronger Identity
Like the skeletal system is to the body, the logo is the core to a company’s identity. Pulse Creative’s approach to their brand identity was to create a mark that represented the cutting-edge technology and science that OsteoStrong was known for. A timeless wordmark and icon was developed for use across many mediums, from printed collateral to digital assets to their Spectrum machine equipment.
A SEAMLESS
BRANDING
INITIATIVEA SEAMLESS BRANDING INITIATIVE
Structured Online presence
One of the main goals of OsteoStrong’s digital overhaul was to create an informative, user-friendly experience, while organizing the brand’s robust amount of content in a manner that made sense to their audience. The website acted as the main hub for the brand, representing the company’s multiple global locations. It provided key information on the advantages of their health service through testimonials, videos, scientific papers and more, resulting in OsteoStrong becoming one of the main online resources for bone health.
Creating a #BONEHEAD movement
The majority of OsteoStrong’s existing audience consisted of clientele in the older age brackets. To help appeal to a younger crowd, Pulse Creative developed an aggressive digital marketing initiative across multiple social media channels.
Whether you were #MomStrong, #TeamStrong or #WorkStrong, OsteoStrong was a biohack for all ages. From inspirational quotes to coach highlights to bone health facts, Pulse Creative made sure OsteoStrong’s followers were well-informed about the advantages of bone health, creating a #BoneHead movement for all to follow.
CREATING A VISUAL NARRATIVE
FOR BONE HEALTH
High-energy videos were produced for OsteoStrong to help inform new audiences of what their brand actually did. From an overview of what a 10-minute session at a studio entailed to the science behind the technology, Pulse Creative developed a strategic narrative to get more eyes on their brand and more traffic into their studios.
not just a studio,
BUT A COMMUNITY
Every franchise location received a makeover designed by Pulse Creative. From the branded studio decor down to how patrons were greeted, we made sure a standard was set for all locations. Aiming to create a community in each of their locations, Pulse Creative’s goal was not just to make every visit a workout, but an experience for their clientele that would keep them coming back – even if it wasn’t
on their calendar.