Mickey Mouse! In the House!March 15, 2011 / by Jason Tsai / Categories :
“Hey Carat! You just won half of Disney’s media duties! What are you gonna do now?!”
“We’re going to Disney World!”
Once again asking for the expertise of the Pulse Creative team, Carat participated in Disney’s media review for their $1B media account. The decision came down to Carat and a Publicis Groupe consortium after Starcom had decided not to defend. Disney has chosen to split the account where Carat would handle Disney’s Parks & Resorts media duties and Publicis will handle Studio, Home Entertainment and their Interactive businesses.